Web design is a process that any person can do, but as long as you have the necessary skills and experience in different disciplines. However, it is usually dealt by web designers. This also includes the visual angle of the site, but it still overlaps the entire web development process in a broad manner. The process comprises of front end designing as well as process of writing the markup.
Fundamentals of an incredible custom web design:
Shape
On many webpages and websites, common shapes used include rectangle and squares but they can be any other shapes. Shapes are critical for the making of an enclosed boundary in the design of the website. You can use any shape you like. You can choose a geometric shape or any other shape that fits your custom web design.
Texture
This is an important element that can give your site a feeling of a surface below. There are a number of types of textures that you can incorporate, others even include artificial and natural textures. You need to use texture in a way that it will bring out the content shared on the content and it appears more attractive.
Direction
Direction is yet another point of web design which is responsible for lending it motion or movement. A great web design is one which is able to make your eyes move from one part to another or even from one content to another, based on hierarchy or relevance.
Color
A basic element that makes a great website. A black and white color may work well, but only for some specific sites such as the ones that specialize in photography. However, it is a good idea to raise the appeal of your site using different colors, creatively. However, colors are usually added on the later phase and not when designing the site.